How Digital Transformation & CCM Builds Loyalty in Tough Times
It’s safe to say that the last couple of years haven’t been easy on the economy – or your customers. Facing a global pandemic, disrupted supply chains, labor shortages, and inflation, businesses are dealing with all sorts of unprecedented challenges. As a result, customers are tightening their purse strings. They likely won’t cut back on […]
Debunking the Top Myths about Digital Transformation in Healthcare
The market for CCM and CXM solutions is growing rapidly, but there’s also increased skepticism. As digital transformation in healthcare continues to evolve, so do customers’ use of such channels. Organizations must keep up with the latest communications trends to inform their future channel strategies, otherwise, they’ll face lackluster results or continuous roadblocks to strong internal […]
What to Do If Your Customer Communications Vendor Partner Fails You
Inflation, supply chain issues, and the lack of human resources are driving countless brands to skyrocket fees or change their contract structures. Add to these challenges the recent rash of data breaches, and you’re likely questioning whether your customer communications partner is the best fit for your organization. If your current customer communications partner is […]
5 Best Practices for Financial Advisors Looking to Improve Client Engagement
In financial services, improving the client experience is everything – what they need, what they want, and where they want to go. While this universal principle hasn’t changed, the ways in which advisors build relationships and engage with clients are drastically shifting to meet new standards. For decades, financial advisors checked in once, maybe twice […]
The Evolution of CCM & How to Prepare for What’s Ahead
Customer communications management (CCM) isn’t what it used to be. In the past, CCM focused on the creation and delivery of static, printed documents such as bills, statements, and correspondence. Many companies, especially those in the healthcare and finance industries, outsourced the development of these communications to large printing facilities that leveraged automated workflows for […]
The Connection Between e-Adoption and Profitability in Healthcare
Whether you call it digital transformation, digital disruption, innovation, or something else, it’s clear that technology is drastically changing the healthcare landscape. From member communications to care navigation and management, many leading health plans have embraced tech-centric business models that respond to member needs. While some traditional-leaning executives have been slow to digitize, the COVID-19 […]
Why the Customer Journey Is the Path Forward for Financial Services
The customer journey – the process by which a customer interacts with your company to achieve an end goal – isn’t a foreign concept to the financial services industry. However, it’s certainly changed, especially when it comes to the ways in which customers shop for solutions and engage with their providers. Powerful forces such as […]
Why Financial Services Can’t Afford to Ignore Customer Data
Use our helpful checklist to identify the right platform for your financial firm A new generation is changing the financial services industry. Historically, traditional banks, insurers, wealth management firms, and other financial institutions have cornered the competitive landscape. However, they’re being challenged by new fintech apps (think Venmo, Branch, Affirm, Square etc.) and other startups […]
Utilize Customer & Consumer Data For Aligned Healthcare Communications
Key Trends & Tips for Health Plan Leaders Health plan leaders looking to attract and connect with new members, and bond with existing members, know they have their work cut out for them. Long gone are the days when you can send out a generic, one-size-fits-all marketing campaign with the hopes it will resonate or […]
