Critical Elements for Your 2023 CCM Planning
Over the last few weeks, your inbox and alerts are likely inundated with 2023 CCM and CXM trends. But what does it take to capitalize on the latest recommendations? Top organizations map out objectives as well as a CCM plan that puts these lofty ideas into action. Beyond your overall communications goals (i.e. brand awareness, […]
Your Roadmap to the Top CCM + CX Trends in 2023
Did you know that two-thirds of consumers say most companies they engage with need to improve their customer experience? Across all industries, brands are under tremendous pressure to deliver rewarding, memorable, and seamless experiences. It’s the constant challenge – and it won’t change in 2023 or the years to follow. Thus, it’s critical for financial […]
A Digital-First CCM Approach: 5 Ways to Prepare for the Shift from Paper to Digital Communications
There are a variety of trends and economic factors that have influenced the ongoing digitization of customer communications management (CCM). Whether it’s enhanced sustainability awareness, shifts in consumer preferences, rising paper and postage costs, postal service delays, or lingering COVID-19 effects, one thing is clear: Paperless is the future. The latest data and research provide […]
Debunking the Top Myths about Digital Transformation in Healthcare
The market for CCM and CXM solutions is growing rapidly, but there’s also increased skepticism. As digital transformation in healthcare continues to evolve, so do customers’ use of such channels. Organizations must keep up with the latest communications trends to inform their future channel strategies, otherwise, they’ll face lackluster results or continuous roadblocks to strong internal […]
What to Do If Your Customer Communications Vendor Partner Fails You
Inflation, supply chain issues, and the lack of human resources are driving countless brands to skyrocket fees or change their contract structures. Add to these challenges the recent rash of data breaches, and you’re likely questioning whether your customer communications partner is the best fit for your organization. If your current customer communications partner is […]
The Evolution of CCM & How to Prepare for What’s Ahead
Customer communications management (CCM) isn’t what it used to be. In the past, CCM focused on the creation and delivery of static, printed documents such as bills, statements, and correspondence. Many companies, especially those in the healthcare and finance industries, outsourced the development of these communications to large printing facilities that leveraged automated workflows for […]
The Connection Between e-Adoption and Profitability in Healthcare
Whether you call it digital transformation, digital disruption, innovation, or something else, it’s clear that technology is drastically changing the healthcare landscape. From member communications to care navigation and management, many leading health plans have embraced tech-centric business models that respond to member needs. While some traditional-leaning executives have been slow to digitize, the COVID-19 […]
Utilize Customer & Consumer Data For Aligned Healthcare Communications
Key Trends & Tips for Health Plan Leaders Health plan leaders looking to attract and connect with new members, and bond with existing members, know they have their work cut out for them. Long gone are the days when you can send out a generic, one-size-fits-all marketing campaign with the hopes it will resonate or […]
5 Things Health Plan Leaders Should Prioritize In 2022
One year ago, the start of 2021 offered so much promise to the healthcare industry – vaccines, reduced hospitalizations, increased telehealth, and the prospect of “getting back to normal.” As we march into 2022 and pandemic year three, the only certainty facing health plan leaders is continued uncertainty. Needless to say, the stakes are higher than […]
