Critical Elements for Your 2023 CCM Planning
Over the last few weeks, your inbox and alerts are likely inundated with 2023 CCM and CXM trends. But what does it take to capitalize on the latest recommendations? Top organizations map out objectives as well as a CCM plan that puts these lofty ideas into action. Beyond your overall communications goals (i.e. brand awareness, […]
Your Roadmap to the Top CCM + CX Trends in 2023
Did you know that two-thirds of consumers say most companies they engage with need to improve their customer experience? Across all industries, brands are under tremendous pressure to deliver rewarding, memorable, and seamless experiences. It’s the constant challenge – and it won’t change in 2023 or the years to follow. Thus, it’s critical for financial […]
A Digital-First CCM Approach: 5 Ways to Prepare for the Shift from Paper to Digital Communications
There are a variety of trends and economic factors that have influenced the ongoing digitization of customer communications management (CCM). Whether it’s enhanced sustainability awareness, shifts in consumer preferences, rising paper and postage costs, postal service delays, or lingering COVID-19 effects, one thing is clear: Paperless is the future. The latest data and research provide […]
5 Reasons Financial Brands Should Invest in Video
Long gone are the days when video was a “nice to have” communication tool. Today, it’s a must-have, even for financial firms and institutions. Without it, your website, client portal, e-newsletters and other virtual channels appear out of date or old school. According to a 2022 State of Video Marketing Report, 86% of businesses use […]
How Digital Transformation & CCM Builds Loyalty in Tough Times
It’s safe to say that the last couple of years haven’t been easy on the economy – or your customers. Facing a global pandemic, disrupted supply chains, labor shortages, and inflation, businesses are dealing with all sorts of unprecedented challenges. As a result, customers are tightening their purse strings. They likely won’t cut back on […]
Debunking the Top Myths about Digital Transformation in Healthcare
The market for CCM and CXM solutions is growing rapidly, but there’s also increased skepticism. As digital transformation in healthcare continues to evolve, so do customers’ use of such channels. Organizations must keep up with the latest communications trends to inform their future channel strategies, otherwise, they’ll face lackluster results or continuous roadblocks to strong internal […]
What to Do If Your Customer Communications Vendor Partner Fails You
Inflation, supply chain issues, and the lack of human resources are driving countless brands to skyrocket fees or change their contract structures. Add to these challenges the recent rash of data breaches, and you’re likely questioning whether your customer communications partner is the best fit for your organization. If your current customer communications partner is […]
5 Best Practices for Financial Advisors Looking to Improve Client Engagement
In financial services, improving the client experience is everything – what they need, what they want, and where they want to go. While this universal principle hasn’t changed, the ways in which advisors build relationships and engage with clients are drastically shifting to meet new standards. For decades, financial advisors checked in once, maybe twice […]
The Evolution of CCM & How to Prepare for What’s Ahead
Customer communications management (CCM) isn’t what it used to be. In the past, CCM focused on the creation and delivery of static, printed documents such as bills, statements, and correspondence. Many companies, especially those in the healthcare and finance industries, outsourced the development of these communications to large printing facilities that leveraged automated workflows for […]
